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Snoqualmie Casino
Snoqualmie, WA

Snoqualmie Casino offers Vegas-style gaming and world-class entertainment mere minutes from Seattle, WA. The facility offers 52,000 square feet of gaming along with a renowned concert venue, 5 restaurants, a swanky cigar lounge and other bars. Snoqualmie Casino's gaming venue offers fifty classic table games, 1,700 state-of-the-art slot machines, and an exclusive 10-table poker room that combine to create an authentic Vegas-style experience.

 

Snoqualmie Casino Express Motorcoach Program:

 

Partnership: Since January 2012

 

Casino Objectives: Snoqualmie Casino is less than six years old, but already has a gained a great reputation as the premiere Casino in the state of Washington through world class entertainment, popular promotions and a wonderfully appointed gaming floor. However, they were looking to add an additional revenue stream, especially during off-peak times.

 

Plan: Prior to CCL implementing our programs with Snoqualmie Casino, they did not have a motorcoach program. Although two other properties in Washington did offer motorcoach service; CCL identified the greater Seattle market as extremely under-serviced and primed for motorcoach program development. We were confident in our research that this market would appreciate an alternative means of transportation in which to visit Snoqualmie Casino. We designed an aggressive line run schedule that included six daily departures from Seattle and the International/Chinatown areas.

 

Successes: The Snoqualmie Casino Express service was launched on January 19, 2012, this day and the following few days just so happened to be during one of the worst winter storms ever recorded in Seattle's history. Everyone involved in the launch of this program was able to put in an extra effort and persevere through the extreme conditions.

 

Currently, the Snoqualmie Casino Express operates 14 arrivals per day departing from locations throughout the Seattle/Tacoma areas. These 14 arrivals transport on average, over 400 passengers daily, with some days exceeding 650 passengers.

 

Marketing: Our marketing mix includes print advertising, direct mail, social media, email blasts and grass-roots marketing. All of the motorcoaches utilized for this service are wrapped with Snoqualmie Casino messaging, including an Asian themed wrap. CCL provides 24/7/365 online reservations and a toll-free 800 reservation call center number where guests can make a reservation or obtain any information about the service. Two route coordinators were hired exclusively to support this service, one of which is devoted to our Asian guests in the International/Chinatown areas. In conjunction with the Snoqualmie Casino team, CCL looks forward to working with and growing with Snoqualmie Casino in the years to come.

 

Website: Visit the casino express website: snocasinoexpress.com

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Testimonial:
"I have been in the casino business for over 40 years and first started working in a casino marketing company that specialized in operating casino buses to Lake Tahoe and Reno. I understand casino bus programs and have either developed, operated or employed them successfully and profitably in six states: Nevada, California, Wisconsin, Utah, Arizona and Washington. From that experience, I know that our casino is much farther down the road to success with a company like Casino Cruiselines paying attention to the details of our casino bus program than for us doing it ourselves. They designed the program to fit our business needs, they executed the program to produce a certain amount of desired volume and the program has exceeded our expectations in profit. Our association with Casino Cruiselines has been a bottom line winner."

Jon Jenkins
President and CEO
Snoqualmie Casino