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Casino Cruiselines (CCL) started in 1993 with the idea of busing people to the new riverboat casinos in the Chicago Suburbs of Aurora and Joliet, Illinois. The simple proposal to the casinos was, waive the boarding fee and feed guests in exchange for having busloads of gamers delivered right to their front door.
The business took off. Targeting specific groups within a certain radius of the casinos, CCL solicited, booked and coordinated group trips on a regular basis. Line Run programs followed thereafter, targeting individuals and small groups with regularly scheduled route service. By 1999 we were working with casinos in Illinois, Indiana, Iowa, Wisconsin, Michigan and Missouri. Casino Cruiselines now works with casinos nationwide.
Casino Cruiselines is able to centralize the casino’s motorcoach program, unlike motorcoach operators, tour operators and coordinators. Also, CCL is not limited geographically; we are able to cover all of the casino’s target markets. We pride ourselves in protecting the brand and image of our casino clients, while enhancing their overall marketing reach. Our programs provide safe, consistent, reliable, casino branded, guest friendly service.
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BROOKS, CALIFORNIA
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CALL CENTER RESERVATION SYSTEM
Online Reservations and Call center Reservations
[1] Online Reservations: Desktop and Mobile Devices 24/7/365
[2] Call Center: Toll Free 800#/Live Reservationist 7-days a week.
Enter Phone Reservations:
- Records online reservations from website
- Maintains website schedule and location updates
- Creates customer database (name, phone and email address)
- View Statistics: Number of trips, Passenger departure locations
- Sends email confirmation and trip details
- Auto-sends manifests to bus company
Casino Express Micro-site Desktop and Mobile Reservations:
- View Schedules & Departure Location Details
- Map of Departure Locations
- Make Reservations
- Subscribe to email list
- Group Tours Details (If applicable)
Email Confirmation Passenger Manifests:
Passenger Manifest List: Auto-sends passenger manifest to bus company and casino representative the evening prior to trip
Email Confirmation: Auto-sends confirmation email to passenger with full details of trip.
WRITTEN TESTIMONIALS
I have been in casino marketing for nearly 20 years and have had the pleasure of knowing and working with the Casino Cruiselines team for over 10 years. As Director of Marketing, this is the second casino property I have worked for in which we have contracted with CCL to implement their motorcoach marketing programs. The first being a start-up casino operation in California and most recently in Arizona, where we wanted to grow and improve our current program that had been in place for several years. In both cases, CCL implemented their programs and marketing plans on time and on budget, surpassing managements expectations. The CCL team not only has a great understanding of casino motorcoach marketing, but also gaming operations in general, giving them a big competitive advantage over motorcoach companies, tour operators or bus coordinators. I would recommend CCL and their motorcoach marketing programs to any casino looking to implement a new program or improve its’ existing program.
“I have been in the casino business for over 40 years and first started working in a casino marketing company that specialized in operating casino buses to Lake Tahoe and Reno. I understand casino bus programs and have either developed, operated or employed them successfully and profitably in six states: Nevada, California, Wisconsin, Utah, Arizona and Washington. From that experience, I know that our casino is much farther down the road to success with a company like Casino Cruiselines paying attention to the details of our casino bus program than for us doing it ourselves. They designed the program to fit our business needs, they executed the program to produce a certain amount of desired volume and the program has exceeded our expectations in profit. Our association with Casino Cruiselines has been a bottom line winner.”
“I have been in the casino business for over 40 years and first started working in a casino marketing company that specialized in operating casino buses to Lake Tahoe and Reno. I understand casino bus programs and have either developed, operated or employed them successfully and profitably in six states: Nevada, California, Wisconsin, Utah, Arizona and Washington. From that experience, I know that our casino is much farther down the road to success with a company like Casino Cruiselines paying attention to the details of our casino bus program than for us doing it ourselves. They designed the program to fit our business needs, they executed the program to produce a certain amount of desired volume and the program has exceeded our expectations in profit. Our association with Casino Cruiselines has been a bottom line winner.”
FEATURED CLIENT
Naskila Casino, operated by the Alabama-Coushatta Tribe of Texas, located in Livingston, Texas, partnered with Casino Cruiselines (CCL), a nationally recognized casino motorcoach marketing company, to launch the “Naskila Express” service in June, 2022. CCL provides a guest friendly, omni-channel reservation platform that includes a microsite, linked to the casino’s website and a call-center staffed by live reservationists. Naskila Casino guests are able to obtain detailed information and make reservations by visiting naskilaexpress.com or by calling, toll-free (877) 757-7711.
The goal of Naskila Casino’s executive management team was to expedite the launch of a safe, consistent, guest friendly, luxury motorcoach service, targeting specific markets, while scheduling arrivals during off-peak times. CCL collaborated with the Naskila team to quickly develop, brand, and implement the Naskila Express luxury motorcoach service within 60-days. CCL developed routes, schedules and secured all pick-up locations. CCL then partnered with a local motorcoach company to operate the service with luxury, Naskila Casino branded wrapped motorcoaches. The Naskila Express service currently operates from over 15 departure markets throughout the region.
Visit Website: naskilaexpress.com
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