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AN EXCLUSIVE FOCUS ON MOTORCOACH MARKETING in THE GAMING INDUSTRY, allows us to UNDERSTAND AND EXCEED OUR CASINO CLIENT’S goals, LIKE NO OTHER COMPANY IN OUR FIELD

NATIONWIDE - FOR OVER 25 YEARS - SINCE 1993

Casino Cruiselines (CCL) started in 1993 with the idea of busing people to the new riverboat casinos in the Chicago Suburbs of Aurora and Joliet, Illinois. The simple proposal to the casinos was, waive the boarding fee and feed guests in exchange for having busloads of gamers delivered right to their front door.

The business took off. Targeting specific groups within a certain radius of the casinos, CCL solicited, booked and coordinated group trips on a regular basis. Line Run programs followed thereafter, targeting individuals and small groups with regularly scheduled route service. By 1999 we were working with casinos in Illinois, Indiana, Iowa, Wisconsin, Michigan and Missouri. Casino Cruiselines now works with casinos nationwide.

Casino Cruiselines is able to centralize the casino’s motorcoach program, unlike motorcoach operators, tour operators and coordinators. Also, CCL is not limited geographically; we are able to cover all of the casino’s target markets. We pride ourselves in protecting the brand and image of our casino clients, while enhancing their overall marketing reach. Our programs provide safe, consistent, reliable, casino branded, guest friendly service.

story

AN EXCLUSIVE FOCUS ON MOTORCOACH MARKETING in THE GAMING INDUSTRY, allows us to UNDERSTAND AND EXCEED OUR CASINO CLIENT’S goals, LIKE NO OTHER COMPANY IN OUR FIELD

NATIONWIDE - FOR OVER 25 YEARS - SINCE 1993

SAFE

RELIABLE

GUEST FRIENDLY

clients

SINCE 1993 WE HAVE PROVIDED OUR MOTORCOACH MARKETING PROGRAMS TO CASINOS NATIONWIDE

our client list

motorcoach programs

OUR TURN-KEY PROGRAMS PROVIDE safe, quality and convenient SERVICE while creating steady demand

our programs target specific markets and demographics while promoting the casino

LINE RUN PROGRAM Overview:

  • Establish and maintain all pick-up locations and routes.
  • Take reservations through our (800) number; staffed 7-days a week by live reservationists.
  • Maintain casino express website and 24/7/365 online reservation system.
  • Provide detailed, daily motorcoach schedules to your casino personnel.
  • Maintain on-going communications with the motorcoach companies and your casino personnel.

GROUP TOUR PROGRAM Overview:

  • Direct Mail targeting group leaders within a 300-mile radius of your casino.
  • Our sales team will solicit and follow up with all direct mail recipients.
  • Provide marketing materials to help groups promote their trips internally.
  • Answer all group inquiries through our "single point-of-contact," (800) number.
  • Book, process and coordinate all group tours with Group Leaders and Your Casino's personnel.
  • Utilize dependable motorcoach service.

motorcoach programs

OUR TURN-KEY PROGRAMS PROVIDE safe, quality and convenient SERVICE while creating steady demand

our programs target specific markets and demographics

services

WORKING in conjunction WITH the CASINO'S TEAM, WE TAILOR AND IMPLEMENT OUR PROGRAMS TO EXCEED the CASINO'S goals
- for new and existing motorcoach programs -

FOR 25-PLUS YEARS WE HAVE CONTINUALLY REFINED AND TAILORED OUR PROGRAMS WHICH NOW INCLUDE THE FOLLOWING services

PROGRAM MANAGEMENT

  • Creating, implementing and managing an omni channel reservation strategy which provides multiple, integrated avenues for guests to make reservations including call-center (with live reservationists), responsive micro-site, mobile app, social media and in some cases, satellite marketing offices.
  • Leveraging our industry knowledge and relationships to contract with safe, well established, reliable motorcoach operators.  
  • Managing and communicating with all motorcoach operators, tour operators, coordinators and casino’s team to ensure programs deliver a great guest experience.
  • Maintaining consistent communications; providing a steady flow of information to casino’s team including detailed motorcoach schedules, guest feedback, competitive analysis and a single, condensed weekly invoice.

LOGISTICS

  • Securing and maintaining all pick-up locations, routes and schedules.
  • Scheduling motorcoach arrivals/departures in the most logistically efficient way possible, utilizing multiple routes, resulting in economies of scale.
  • Scheduling arrivals during casino’s off-peak times.  
  • Training our reservation personnel and motorcoach companies on all program details, logistics and casino specifics.

MARKETING

  • Branding and marketing motorcoach programs as the casino’s service via micro-site, social media, email campaigns, motorcoach wraps, casino’s website, internal signage and direct mail/newsletter.
  • Negotiating with motorcoach operators to allow advertising wraps.
  • Consulting with the casino's marketing team and/or advertising agency on creative and medium.
  • Marketing to targeted markets, demographics and ethnic segments.
  • Requiring every guest to be or become a member of the casino's Player's Club in order to receive incentives. This requirement helps grow the Player's Club database.

PERSONNEL SUPPORT

  • Our management team has over 100 years of combined experience in the gaming and transportation industries.
  • Provide dedicated personnel to assist with marketing, communications and logistics of programs, on and off-site.
  • Members of our management team have internal casino management and marketing backgrounds; including managing motorcoach programs internally for gaming companies such as Harrah's.

services

WORKING in conjunction WITH the CASINO'S TEAM, WE TAILOR AND IMPLEMENT OUR PROGRAMS TO EXCEED the CASINO'S goals

WE HAVE CONTINUALLY REFINED AND TAILORED OUR PROGRAMS

marketing materials

View examples of marketing materials fRom our casino motorcoach programs

Jeff Youngman

President

jeffy@casinocl.com

mobile: 847-331-0656

Steve Brand

SENIOR VP of Sales & Marketing

steveb@casinocl.com

mobile: 312-375-7564

Kyle Lerch

VP of Advertising & Account Services

kylel@casinocl.com

mobile: 925-980-6988

609 academy drive • northbrook, il 60062
CALL: 800-254-3423

Your Motorcoach Service shares your Identity

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CALL CENTER RESERVATION SYSTEM

we have made it our goal to make the reservation process for our clients as user friendly as possible.

2 easy Ways to Make Reservations:

Online Reservations and Call center Reservations

[1] Online Reservations: Desktop and Mobile Devices 24/7/365

[2] Call Center: Toll Free 800#/Live Reservationist 7-days a week.

Enter Phone Reservations:
- Records online reservations from website
- Maintains website schedule and location updates
- Creates customer database (name, phone and email address)
- View Statistics: Number of trips, Passenger departure locations
- Sends email confirmation and trip details
- Auto-sends manifests to bus company

Casino Express Micro-site Desktop and Mobile Reservations:
- View Schedules & Departure Location Details
- Map of Departure Locations
- Make Reservations
- Subscribe to email list
- Group Tours Details (If applicable)

Email Confirmation Passenger Manifests:
Passenger Manifest List: Auto-sends passenger manifest to bus company and casino representative the evening prior to trip
Email Confirmation: Auto-sends confirmation email to passenger with full details of trip.

[1] Online Reservations: Desktop and Mobile Devices 24/7/365

[2] Call Center: Toll Free 800#/Live Reservationist 7-days a week.

Enter Phone Reservations:
- Records online reservations from website
- Maintains website schedule and location updates
- Creates customer database (name, phone and email address)
- View Statistics: Number of trips, Passenger departure locations
- Sends email confirmation and trip details
- Auto-sends manifests to bus company

Casino Express Micro-site Desktop and Mobile Reservations:
- View Schedules & Departure Location Details
- Map of Departure Locations
- Make Reservations
- Subscribe to email list
- Group Tours Details (If applicable)

Email Confirmation Passenger Manifests:
Passenger Manifest List: Auto-sends passenger manifest to bus company and casino representative the evening prior to trip
Email Confirmation: Auto-sends confirmation email to passenger with full details of trip.

WRITTEN TESTIMONIALS

Read What clients are saying

I have been in casino marketing for nearly 20 years and have had the pleasure of knowing and working with the Casino Cruiselines team for over 10 years. As Director of Marketing, this is the second casino property I have worked for in which we have contracted with CCL to implement their motorcoach marketing programs. The first being a start-up casino operation in California and most recently in Arizona, where we wanted to grow and improve our current program that had been in place for several years. In both cases, CCL implemented their programs and marketing plans on time and on budget, surpassing managements expectations. The CCL team not only has a great understanding of casino motorcoach marketing, but also gaming operations in general, giving them a big competitive advantage over motorcoach companies, tour operators or bus coordinators. I would recommend CCL and their motorcoach marketing programs to any casino looking to implement a new program or improve its’ existing program.

“I have been in the casino business for over 40 years and first started working in a casino marketing company that specialized in operating casino buses to Lake Tahoe and Reno. I understand casino bus programs and have either developed, operated or employed them successfully and profitably in six states: Nevada, California, Wisconsin, Utah, Arizona and Washington. From that experience, I know that our casino is much farther down the road to success with a company like Casino Cruiselines paying attention to the details of our casino bus program than for us doing it ourselves. They designed the program to fit our business needs, they executed the program to produce a certain amount of desired volume and the program has exceeded our expectations in profit. Our association with Casino Cruiselines has been a bottom line winner.”

“I have been in the casino business for over 40 years and first started working in a casino marketing company that specialized in operating casino buses to Lake Tahoe and Reno. I understand casino bus programs and have either developed, operated or employed them successfully and profitably in six states: Nevada, California, Wisconsin, Utah, Arizona and Washington. From that experience, I know that our casino is much farther down the road to success with a company like Casino Cruiselines paying attention to the details of our casino bus program than for us doing it ourselves. They designed the program to fit our business needs, they executed the program to produce a certain amount of desired volume and the program has exceeded our expectations in profit. Our association with Casino Cruiselines has been a bottom line winner.”